Today I welcome you to the Business Minded Mama Podcast! This will be a space for us mamas chat about everything that goes into being financially savvy and becoming a true business boss babe.
In this episode, I will chat about what lead me to start a podcast focused on business. My hope is that, as a woman who’s been there, I can help you find what sets your soul on fire and build a community and business around it!
As a mom of three, a small business owner, and a successful blogger, I know how hard it can be to juggle it all. That’s why I’m here to help ladies, just like me, overcome the unknown and step into their power to become more confident businesswomen. With years of accounting experience, I saw the lack of understanding when it came to business and finance, so I’ve made it my mission to help women learn how to be successful in business and grow their own businesses.
Whether you’re the go-getter, the magnificent mama, the socialite, or all three, I’ve got you covered! Through this podcast, I hope to help my community of mamas find their voice, ignite their passions, and feel empowered to take the world by storm. Tune in to learn how to start, organize, grow, and maintain your business.
Hello, welcome to the business minded mama podcast. This is my very first episode and I wanted to preface it with what you’re about to hear was not what I am originally intended. Meaning that while my daughter was doing some schoolwork at my office desk, I decided to take my phone into my closet and do a practice read. And I thought it would just be a practice run. But I ultimately decided that I was going to go ahead and publish that because it was real and raw and there was no planning. It just came from the heart. So it’s going to be imperfect, but it’s going to be me. And I want this space to be real and imperfect, and just a showcase of my passion and dedication to serving you. So I hope you enjoy!
**INTRO** Hey, business-minded mama. I’m so grateful that you are here and that you are ready to grow an authentic community and scale your impact. Hi, I’m Stephanie. Parenza the voice behind business-minded mama podcast, local and small business advocate and entrepreneur. I’ve created this community because I want to help business mind and mamas. Like you build your dream business by finding your authentic community and gaining control and clarity on the financial aspects of your business by managing your own books. Now let’s tap into your own potential.
Hello, welcome to the Business Minded Mama podcast, episode one. I cannot honestly believe that I’m doing this, but I will tell you that it’s been a long time coming, even though I really just made the decision last week to do this. So let me tell you about why I say that if would have been the end of 2019. And I just felt something, and I actually had a moment in my closet as I was putting away laundry, just a little tug. Of course I’m pretty emotional and tears came with that. I just felt that there was a call for me to do a podcast, but fear, fear took over. And I ultimately obviously did not pursue that tug. So circle back now to just last week and I felt it again. So here I am one week later pursuing this podcast. So that is why I’m here on episode one.
Now I thought it might tell you a little bit about myself, just so you can get to know me. So my name is Stephanie. I am currently 34. I have three kids, nine, six, and two, and I am married to my high school sweetheart. We have been married almost 11 years and together for almost 18, we have done a lot together. We’ve moved a few times to other cities and states. And ultimately we ended up back here in Kansas city where I’m originally from. I’m from Kansas, but we actually moved to Iowa when I was in middle school and I stayed there through college. And so that’s how I met my husband. Somehow I got him back here and here we are.
I have an accounting degree from the University of Iowa. After college, I did work for a public accounting firm as an auditor and a few years into my career, I got pregnant with my first. I went back to work after having my first, but I was miserable and it’s not because the company wasn’t great or the people weren’t great. It was because it is not where I felt like I needed to be. And so I’ve actually been on this journey for a long time of finding my place. So anyways, I found a job as analyst and it was a little more flexible, a little more family friendly and no travel. So I went there and that only lasted a little less than a year because I know it wasn’t my place again. I knew I needed more flexibility to be home with my family. So I found a flex time accounting position with a smaller local firm went there, did audit and tax work, and then we moved or my husband’s job.
With that move, I did create my own little accounting business. It was pretty minimal. Didn’t really need much for daycare so I was able to be mostly a stay at home mom, but I did a few little things here and there during nap time and during the evening. We moved again, business grew a little bit more, but nothing drastic. Once again, I still felt like I was more of a stay at home mom, just with a little side gig.
Then we moved again back to Kansas City. So that’s where we’re at now. One of my clients I was with just grew tremendously and I acquired a couple other small clients and really just kind of went from there. So the last, I guess, four years we’ve been back in this city. I have primarily been doing accounting work for small business clients, but about a year ago, or I guess longer than that now I decided that I should start a blog. I actually wanted it to be an escape from accounting, just the everyday hustle and flow of being a service provider and having to deal with some of the stresses that come along with that. I wanted an escape. I’m very into shopping clothing, fashion, whatever you want to call it. And so I thought, you know, what, why not? So I started up an Instagram, @mrsandsis
I started what was supposed to be a space for myself and my daughter, actually the six year old, she is very strong willed, stubborn, and has her own sense of style. So it was a way for us to bond and just have a good time. So we did a little bit of that and I also am an advocate for local boutiques and local coffees. So I kind of dabbled in that as well. And then as I was going into workshops and various community gatherings, I realized that there was a need for accounting. A lot of these gals or guys were trying to make their Instagram a business and didn’t really know what to do. So I started to slowly integrate some accounting into my feed. I’ve kind of been doing that over the last year and a half, but I still felt like there was more that I could do and wanted to be able to help small businesses, help mamas, help women on businesses really navigate through their bookkeeping by themselves.
I truly believe that most small businesses can actually do these things themselves and not have to have that outsourced. Obviously there are some that it doesn’t make sense. And if it truly brings you down, I would not recommend trying to do it yourself. I just think that a lot of you can actually do this yourselves. Now I’m not saying prepare your own taxes. I’m saying, just take care of the bookkeeping. Kind of like you would reconcile your checking account. So you still pass along everything to your CPA or tax preparer at year end, but you could actually manage your books from day to day. So that is why I’m here on this podcast. I want to bring tips and tools for you guys to manage your own business, the financial side, and anything else I’ve learned from growing an Instagram business from growing my own small service based business. I want to bring some information to you here. I also am very passionate about the word community and I 100% think that building your community first and foremost will make your business even stronger. So we’re going to talk about some things around that as well. So for today, that’s it that’s me. I’ll be back later with some more information for you.
**OUTRO**Did you like what you heard on today’s podcast or do you know a business minded mama that could benefit from hearing this, take a screenshot and share the this with your community. And don’t forget to give me a review. Want to chat more find me on Facebook in the Business Minded Mama Facebook page or on Instagram at @stephanieparenza or through my website, www.businessmindedmama.com